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3 Questions You Should Be Asking About Your E-Commerce Website

By Jessica Hannah Business is booming — or is it? You’ve organized a mailbox drop, lined up an advertising spot on local radio, you’ve even poured hours into designing a quarter page ad for a...

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Do You Have Battered PPC Syndrome?

Picture this; You wake up tomorrow morning and you get beat over the head with another bill from your PPC (pay-per-click) Agency. You’re thinking to yourself, “What have they been doing, are they...

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Determining Your PPC (Pay Per Click) Advertising Budget

Many businesses struggle to define a proper PPC budget. Most often budgets are just pulled out of “thin air.” This article will give you a simple strategy for creating a pay-per-click budget to run on...

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4 Habits of Successful Search Marketers

By John Leo Weber A few weeks ago, a young college student reached out to me on LinkedIn asking for my advice on how to get started in a career of digital marketing. His questions got me thinking about...

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Why You Need to Know About SEO—Even If You Don’t Sell Online

SEO. It is an acronym you read about all the time, and it can be confusing if you are new to marketing online. Regardless of your expertise on the subject, I am here to tell you that you need to learn...

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